You've built a real floristry business. So why aren't you paying yourself a decent wage?
Most florists only ever look at their flower markup. But markup is just one piece.
The Profitable Florist Calculator shows you all the numbers in your business β so you can finally see what's actually stopping you from being profitable.
Find your number. Fix it first. Pay yourself properly.
You know that feeling when you think you've got your pricing right... and then you check your bank account?
You did the work. You fixed your prices. And it still didn't fix it.
You've tried everything:
β Raised your prices β and watched your regulars disappear
β Priced at the 'industry standard' and hoped for the best
β Cut your flower costs and hated what it did to your work
β Opened a spreadsheet, felt instantly sick, and closed it again
β Told yourself you'd figure it out after the next busy season
And yet here you are, still selling flowers. Bank account says otherwise.
Because pricing is just one piece. There are five numbers that drive profit in your floristry business, and if even one of them is off β your pricing won't save you.
Most florists have only ever looked at one.
Now imagine sitting down for one hour and finally getting the answer.
Oh. That's where my money is going. That's the one thing I need to fix first.
No guessing. No overwhelm. No accountant required.
Just total clarity on all five numbers in your business β and exactly what to do about it.
Because you didn't start this to spend your Sunday nights stressed about money. You started it because you love flowers. And a business built on something you love this much? It should actually pay you.
Your Flowers are not the Problem.
You'reΒ Talent is not the Problem.
The 'Economy' is not the Problem.
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And no β the answer isn't just "raise your prices." You've already tried that. You know what happens.
The problem is that you've been trying to fix a five-number problem with a one-number solution.
The Profitable Florist Calculator walks you through all five numbers in your business β not just your markup β so you can see exactly where the leak is, fix the right thing first, and stop going around in circles.
The Profitable Florist Calculator
I've priced this at $27 on purpose β because every florist should know their own numbers. And honestly? You should have been taught this the day you opened your doors.
BUY NOW FOR $27Hi, I'm Brooke
Before floristry, I studied fashion design and led creative marketing teams for brands in the A-League, NRL, and World Surfing Tour. So when I launched my flower business 10 years ago, I brought serious strategy with me.
But even with all of that β I still had months where I was run off my feet and somehow not making money. I'd look at my bank account after a massive week and think whyyyyyy.
Once I got clear on my five key numbers, everything changed.
I went from $0 to $50K months in a year. Built a 7-figure brand off one signature offer. And now I teach florists how to do the same β starting with the numbers, because nothing else works until you get this right.
A profitable floristry business isn't a lucky accident. Let's go find yours. πΈ
Whatβs Inside
Phase 1:
β¨Understanding Your Five Key Numbers
β A clear,Β straight forward training that walks you through the five areas where your money goes every single month β in plain English, zero jargon
β Finally understand why a busy month doesn't always mean a profitable one β and what's actually causing it
β Learn the difference between costs that go up with every order and costs that stay the same no matter what β and why that changes everything about how you price
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Phase 2:
Plug in Your Real Numbers
β Drop your numbers into the calculator and instantly see which area of your business needs attention first
β No formulas, no spreadsheets,Β that you need to decipher
β Takes less than an hour β you could do this on a quiet Tuesday morning and have answers before lunch
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Phase 3:
Know Exactly What to Fix First
β Stop guessing whether it's your pricing, your costs, or your marketing β the calculator shows you exactly which number is off
β Walk away with one clear, confident next step β not a list of 20 overwhelming things
β Finally understand why some months feel great and others feel impossible β and what to actually do about it
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Jess finally understood her numbers β and increased her sales by 60% in just 2 weeks.
Chris got clear on his numbers, knew exactly what he could afford to spend on marketing, and grew every single month after β +27%, +57%, +64%.
Holly got clear on her five key numbers and increased her revenue by 33% in just one month.
