You’ve built a beautiful floristry business.

Orders are coming in.

Customers love what you do.

But, your profit margins are slim—and every time you think about running ads, the fear creeps in:

“What if I spend money… and it doesn’t pay off?”

The Ad Spend Sweet Spot

This guide shows you the exact formula to know how much your flower business can afford to spend on ads—so you can finally run Meta ads with confidence, fill your daily orders, and grow your profit (without wasting a dollar).

The good news? Ads don’t have to drain your profit - when you know how to run them the right way, they actually increase it.

When you know your numbers, ads actually become the fastest way to fill your daily orders, increase your average spend, and make your shop more profitable.

But before you launch a campaign, there’s one number you need to know first.

If you’ve ever thought:

  • “People just aren’t buying flowers in this economy…”

  • “I can’t afford to waste money on ads right now…”

  • “Ads Manager makes me want to throw my laptop out the window…”

This is for you.

The truth? People are still buying flowers every single day.

The only difference is, they’re being more intentional about where they buy.

Which means your job is simple: get in front of more people—profitably.

Here's what you'll walk away with

 

Your break-even ROAS (Return on Ad Spend)

The clarity that takes the fear out of ads—once and for all

How to calculate your profitable ROAS (to give you confidence to spend more on ads to get more orders)

A step-by-step method that shows you exactly how much you can afford to spend

Hi, I’m Brooke 👋 — florist, founder of The Posy Post, and coach for retail florists. I’ve run thousands of ads (and wasted plenty of dollars figuring this out the hard way).

Ads don’t have to be scary.

They just have to be strategic.
And this is the very first step.

Stop guessing and start growing your flower biz with confidence.

DOWNLOAD THE AD SPEND SWEET SPOT NOW