Get Found on Google
Your Google Business Profile is one of the most powerful free tools available to florists โ and most aren't using it properly. This training shows you exactly how to optimise yours so you show up in local searches, build trust before customers even click, and turn your reviews into an SEO machine.
The problem
If your Google Business Profile isn't optimised, you're invisible to customers searching for you right now
When someone opens Google and types "florist near me" or "flower delivery Newcastle" โ who shows up? If it's not you, it's your competitor. And that customer is gone before you ever had a chance.
Your Google Business Profile can get you found on Google for free โ but only if it's set up correctly. Most florist profiles fall into one of these traps:
โ Set up once and never touched again
โ Missing photos, incomplete sections, no product listings
โ Reviews sitting unanswered โ or answered without keywords
โ No call to action, no urgency, no reason for someone to click
Every one of these is a missed opportunity. And fixing them costs nothing except a couple of hours of your time.
Google needs you. And you need Google.
Think of your Google Business Profile as Google's social media. You can brand yourself, post updates, respond to customers, add photos, showcase your offers, and list your products and services โ all for free.
When your profile is fully optimised, it becomes one of your hardest working marketing tools. It boosts your visibility in local searches, builds trust before a customer even visits your website, showcases your work visually, and makes it effortless for the right customers to find you and take action.
"A well maintained profile with good reviews signals credibility to both new and returning customers. It builds desire and trust before they even visit your store."
The framework
Six things that make a Google Business Profile work for florists
Most florists are leaving free traffic on the table. These are the six steps that change that.
Claim and verify your profile
If you haven't claimed your listing yet, this is step one. Go to Google Business Profile Manager, claim or create your profile, and complete the verification process. Until you do this, you have no control over what Google shows about your business.
Complete every single section
Business name, address, phone number, hours, website, service areas. Don't leave anything blank. Incomplete profiles rank lower and convert worse. All information must be consistent across every platform you're on.
Add high quality photos
Upload photos of your arrangements, your shop, your creative process, your events. Google profiles with photos get significantly more clicks than those without. These need to be your best shots โ not casual social media snaps. Think website quality.
List your signature offer as the hero
Your products and services section is prime real estate. Highlight your signature offer front and centre. Include prices, features, benefits, ordering cut-off times, and delivery information. The more specific you are, the better.
Make reviews your SEO strategy
Customer reviews are one of the most powerful ranking signals Google uses. More reviews = higher ranking. Better reviews = more trust. Reviews with keywords = extra SEO. This training shows you exactly how to ask for them, respond to them with keywords, and make the whole process automatic.
Post updates regularly
Treat your Google profile like a mini social media feed. New collections, seasonal offers, holiday arrangements, behind-the-scenes moments. Fresh content signals to Google that your business is active and relevant โ which improves your ranking.
Everything you'll learn in the training
Why Google is the most underused tool in most florists' businesses
Why showing up on Google is often more valuable than social media for florists โ and why you don't need Google Ads or an SEO expert to make it work.
The five reasons your Google profile matters
Local SEO ranking, trust and credibility, visual appeal, lead generation, and search engine optimisation โ all from one free profile.
How to set up and optimise your profile step by step
A practical walkthrough of every section โ including the ones most florists skip โ with real examples from Brooke's own Google Business Profile.
The review strategy that improves your ranking
Why customer reviews are Google's favourite ranking signal, how to encourage more of them, and the keyword response strategy that turns every reply into an SEO opportunity.
How to respond to reviews the right way
Brooke walks through a real example from her own profile โ showing exactly how to respond to a review using location and service keywords to boost your searchability.
Using Google Insights to improve over time
How to track how customers are finding you, what they're clicking on, and what to adjust to keep growing your visibility.
This training is for you ifโฆ
- You've set up a Google Business Profile but haven't touched it since
- You're not showing up when people search for florists in your area
- You have happy customers but very few Google reviews
- You want more visibility without spending money on ads
- You want a practical, step-by-step guide you can action in one afternoon
This is your free traffic source
Every florist is competing for the same customers. The ones who show up in local Google searches have a massive advantage โ and most of the time it comes down to one thing: who has a better optimised profile.
You don't need a big budget. You don't need a marketing team. You just need to know what to do โ and then do it.
"By setting up and optimising your profile, you'll position your business to appear in local searches, showcase your beautiful work, and drive more sales."
Get instant access
One-time payment ยท Instant access ยท Watch anytime
