The SMS Strategy
One text to your existing customers. Instant orders. This is the fastest revenue you will ever generate in your floristry business β and it's been sitting in your phone the whole time.
The problem
You're spending all your energy chasing strangers β when your best customers are already in your phone
You post on Instagram. You run ads. You try to keep up with the algorithm. You wait for new customers to find you. And meanwhile, sitting quietly in your customer database is a list of people who already love your flowers, already trust you, and would buy from you again today β if you just said hi.
Most florists are stuck in new-customer mode. They spend all their energy reaching strangers online instead of talking to the people who already know, like, and trust them.
The fastest, easiest, most profitable sales in your business aren't hiding in your ad account. They're in your customer list. And all it takes is one message.
Your customer list is your most powerful asset β and SMS is how you activate it
Before running The Posy Post,Β I worked in consumer operations and marketing for the Newcastle Jets and Newcastle Knights. And the biggest lessonΒ I took from that world? The power of speaking directly to people who already said yes to you.
When she tested it at The Posy Post, I was nervous. The last thingΒ I wanted was to annoy her customers.Β I sent the text anyway. Orders flooded in. Thousands of dollars in minutes.
That was the moment SMS stopped being a marketing tactic and becameΒ my most reliable revenue channel β the one that works even in the quietest weeks, with no ad spend, no algorithm, and no waiting.
"The most profitable florists aren't sending more messages β they're just sending better ones. The right message, to the right people, at the right time."
Why it works
SMS works because it's conversational, not commercial
You're not interrupting β you're inviting. And when done right, it doesn't feel like marketing at all. It feels like a kind, timely nudge from someone your customer trusts.
Open Rate
Most messages are read within 2 seconds. No other marketing channel comes close.
Algorithm. Ad Spend. Waiting.
Feels personal, like a message from a friend. Creates immediate action β perfect for slow weeks, launches, and seasonal moments.
Think about it this way: if you just got the most incredible peonies in from market, wouldn't it feel almost rude not to tell your best customers about it?
The 6-Element SMS Formula
Every message Brooke sends includes these six elements β in this order, for specific reasons.
Hi [name] β Brooke at The Posy Post π We just got the most incredible peonies in from market β and I immediately thought of you. Only 10 available πΈ 20% off for 2 hours (if not sold out sooner). π theposypost.com.au
Everything you'll learn in the training
Why SMS is your most underused revenue channel
The story behind Brooke's SMS revelation β from the Newcastle Jets to The Posy Post β and why your customer list is worth more than your entire ad account.
How to build your SMS list the right way
Four ways to grow your list compliantly β checkout opt-ins, two-step pop-ups, competitions, and importing your existing customer data. Australian compliance basics included.
When to send
The four sending windows that perform best for florists β morning gift ideas, lunchtime impulse buys, afternoon last-chance reminders, and evening VIP drops β plus a seasonal sending guide for Valentine's Day, Mother's Day, and Christmas.
What to send
Six proven SMS themes for florists β sales, popular drops, last chance, new products, community moments, and slow week offers β with example messages for each.
The 6-Element SMS Framework
A full breakdown of every element of a high-converting florist SMS β what to include, why it works, and what happens when you leave it out. Includes a complete worked example.
Common mistakes to avoid
Why sending too often, copying your email copy, and relying only on discounts will kill your results β and what to do instead.
Tools to get started
Klaviyo for combined email and SMS, Burst SMS for simple one-off campaigns, and other options depending on your setup and budget.
This training is for you ifβ¦
- You have existing customers but you're not staying in touch with them between purchases
- You have a quiet week and no idea what to do about it
- You rely entirely on Instagram and ads for revenue and want a channel you actually own
- You're nervous about SMS feeling spammy β and need someone to change your mind
- You want a simple, low-cost way to generate sales on demand
Your customer list is the one asset the algorithm can't touch
Most florists check their phone on a Tuesday with no orders and feel helpless. They post another Story. They boost a post. They wait.
The florists who use SMS open their customer list instead. They pick 20 people whose next occasion is coming up. They send a warm, personal text. And they have orders before lunch.
Your customer list is stable, powerful, and yours forever. Ad costs don't affect it. It's the one marketing asset that gets more valuable the longer you build it.
"SMS isn't about being louder. It's about being present. It's the gentle tap on the shoulder your customers actually appreciate."
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