The Floral Ad Testing Formula
Stop guessing with your Meta Ads. This is the step-by-step system to find your winning ads without wasted spend โ so you get consistent, predictable sales rolling in without the overwhelm.
The problem
You're doing everything right โ and the sales still feel unpredictable
You've built a beautiful business. Your brand is solid. Your offer is good. You're showing up online. You're trying to be consistent. But the sales? They still come in waves. Some weeks are great. Others are quiet. And you have no idea why โ or what to do about it.
If you've tried Meta Ads before, chances are one of these sounds familiar:
โ You spent money and got nothing back โ and have no idea what went wrong
โ You opened Ads Manager, looked at the dashboard, and put it in the too-hard basket
โ You're running ads but can't tell if they're actually working
โ You're scared to spend more in case you waste it
Meta Ads isn't complicated. It just hasn't been taught to you in a way that makes sense for a florist.
What if your ads ran on autopilot, bringing in consistent sales while you did what you do best?
When you learn how to run Meta Ads that are built for conversion, everything shifts. You stop guessing. You stop wasting money. You stop relying on the algorithm to be kind to you. And you start seeing real, consistent, predictable sales come in.
The Floral Ad Testing Formula is an $80, two-day experiment that removes the guesswork from Meta Ads completely. You test ten pieces of creative and six pieces of copy โ separately, systematically, with real data โ and you come out the other side with a proven winning ad ready to run.
"By the end of this training, you will have a winning ad that has been tested and proven to convert for your audience. And best of all โ you'll have a simple, repeatable system you can use again and again."
"Meta Ads is just a skill. And just like you learned the skill of floristry, you can learn the skill of running ads."ย
The framework
Three phases. One winning ad.
A simple, systematic experiment. Total test spend: approximately $80. Total result: a proven, data-backed winning ad ready to scale.
Test Your Creative
Run ten wildly different pieces of creative at $5 each. Images, videos, carousels, text graphics, behind the scenes, founder-led โ all tested separately so you know without doubt which one stops the scroll for your specific audience.
Spoiler: the one you think will win almost never does. This is why we test.
Test Your Copy
Run six pieces of primary text at $5 each โ each testing a completely different messaging angle: education, opinion, emotion, fears, desires, and proof. Same basic image for all six so you're testing the words, not the creative.
Launch Your Winning Combinations
Take your top three creative winners and top three copy winners. Mix and match them into nine unique ads. Launch your first real sales campaign. Let Meta do the rest.
14 videos that take you from never run an ad to confident and converting
Welcome + what's possible
The real numbers behind doubling your revenue โ and why doubling revenue can actually quadruple your profit. The maths that changes how you think about ad spend.
Meta Ads common terms explained
Every term you'll see in Ads Manager broken down in plain English. Campaigns, ad sets, warm vs cold audiences, CTR, ROAS, CPM, frequency, pixel โ all of it, simply explained.
Check your sales funnel
Why your Meta Ads are only as strong as the funnel you send people into โ and what a simple, intentional funnel looks like for both product-based and service-based florists.
Check your pixel is working
How to install and verify your Meta Pixel so your ads can actually track purchases, learn from conversions, and get smarter over time.
Customising your columns in Ads Manager
How to set up your dashboard so you're only looking at the numbers that matter โ and never feel overwhelmed by data again.
The Floral Ad Testing Formula explained
The full overview of the $80 two-day experiment โ how it works, why it works, and what you'll have at the end of it.
Test 1: Find your winning creative
How to find, download, and prepare ten wildly different pieces of creative using what you already have. Why your most beautiful, high-production ad is often your worst performer โ and what actually stops the scroll.
Test 2: Find your winning copy
The six messaging angles every florist should test โ education, opinion, emotion, fears, desires, and proof โ with real examples from Brooke's own florist business. Includes ChatGPT prompts to write all six variations fast.
Setting up your spreadsheet
How to stay organised across your testing campaign so you can track, compare, and find your winners without losing your mind.
Launching your tests
Step-by-step walkthrough of setting up your creative test campaign and your primary text test campaign inside Ads Manager โ including how to set the $5-per-ad spend rule so Meta distributes budget evenly.
Analysing your results
How to read your data and identify your top three creative winners and top three copy winners โ using click through rate, cost per link click, reach, and spend data.
Launch your sales campaign
How to combine your nine winning ad combinations and launch your first real sales campaign โ including naming conventions, campaign structure, and settings.
Understanding the learning phase
What "learning" and "learning limited" actually mean โ and why they're not a warning. What breaks the learning phase, what doesn't, and how to stay calm while Meta does its job.
Winning ads or wasted spend?
How to evaluate whether your campaign is actually working โ the three questions to ask before you touch anything, how to read your ROAS, and the exact optimisation steps to take if things aren't converting yet.
This training is for you ifโฆ
- You've never run Meta Ads before and want to start the right way โ with a system, not a guess
- You've run ads before but wasted money and have no idea what went wrong
- You're tired of unpredictable sales and want a repeatable way to generate orders on demand
- You want real, data-backed results โ not just theory
- You're ready to treat your ad spend as an investment, not an expense
Note: This training is focused purely on the testing and launch phase. It does not cover full campaign strategy, audience scaling, or the complete Meta Ads funnel system.ย
The $80 test spend isn't a cost. It's market research.
Most florists either don't run ads at all, or they boost a post, spend $50, get nothing back, and conclude that Meta Ads don't work. They do work. You just need to know how to find what works for your specific audience โ and that's what this formula does.
The $80 test spend tells you exactly what your customers respond to, so every dollar you spend after that is smarter, more efficient, and more likely to convert.
"When you learn how to run Meta Ads built for conversion, you stop guessing, you stop wasting money, and you start seeing real consistent sales flow in."
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